Curator : Know Your Clothes
Director for Commercial
Director for Commercial
Director for commercial featuring Curator. Curator was founded in San Francisco and wanted to celebrate the physical process of making their product. They wanted to focus on their long-standing relationships with a close-knit group of independent craftspeople who help them produce high-quality garments while minimizing waste. We used very tight and intimate shots to chart the path of a Curator garment and decided to use black and white to give it a more documentary feel.
Director for commercial featuring Curator. Curator was founded in San Francisco and wanted to celebrate the physical process of making their product. They wanted to focus on their long-standing relationships with a close-knit group of independent craftspeople who help them produce high-quality garments while minimizing waste. We used very tight and intimate shots to chart the path of a Curator garment and decided to use black and white to give it a more documentary feel.